深耕调研谋发展 ，聚力赋能促振兴！华南农业大学农文旅融合发展研究团队赴增城、从化调研

Core Viewpoint - The research team from South China Agricultural University is conducting field research in Zengcheng and Conghua to promote the integration of agriculture, culture, and tourism, aiming to enhance local agricultural development and rural revitalization [2][41]. Group 1: Research Activities - The research team, led by Professor Liu Hongbin, visited Zengcheng and Conghua to conduct on-site investigations and discussions with local agricultural stakeholders [2][3]. - In Zengcheng, the team visited the Huqiu Agricultural Cooperative, examining the growth environment, soil conditions, and agricultural technology applications related to crops like late cabbage [5][6]. - The team engaged in discussions about branding strategies, visual identity design, and the creation of industry IP images to enhance the cooperative's market competitiveness [8][9]. Group 2: Community Engagement - In Conghua, the team conducted research in He Village, focusing on the village's development challenges and the significance of the Bangtang River in shaping the village's layout [14][15]. - A special seminar was held to discuss the preliminary results of the village development plan, emphasizing the need for scientific and practical planning that aligns with existing infrastructure and industry needs [24][27]. - The team conducted additional research on the Bangtang River to clarify its role in the village's development, aiming to enhance the feasibility and specificity of the planning [37][39]. Group 3: Future Directions - The research activities in Zengcheng and Conghua have strengthened the collaboration between the university and local enterprises, setting the stage for further development of branding and village planning [41][43]. - The team plans to continue refining the research outcomes and implementing technical services to support agricultural upgrades and comprehensive rural revitalization [43][44].