购在中国 | 九部门联手送福利：一图纵览“乐购新春”春节特别活动全攻略！

Core Viewpoint The article outlines the "2026 Spring Festival Special Activities" aimed at boosting consumer spending and enhancing the shopping experience during the Spring Festival period, aligning with national policies to stimulate domestic demand and consumption. Group 1: Event Overview - The "2026 Spring Festival Special Activities" will take place from February 15 to 23, coinciding with the nine-day holiday period [3] - The initiative is organized by nine government bodies, including the Ministry of Commerce and the Ministry of Culture and Tourism, to better meet the needs of the public for a better life [2][3] Group 2: Consumer Engagement Strategies - Restaurants and traditional dining establishments will offer special New Year's Eve meal packages and encourage value-added services like live performances and lucky draws [5] - Home improvement and appliance brands will launch promotions under the "New Spring Home Renewal" theme, while hotels and vacation rentals will provide family packages and discounts for extended stays [6][7] Group 3: Travel and Transportation Enhancements - Airlines will conduct ticket lotteries and offer special in-flight meals, while the railway sector will increase ticket discounts during off-peak times and expand the "quiet carriage" initiative [8] - Gas stations will set up "New Spring Supply Stations" to provide convenience services such as hot water and emergency medications [8] Group 4: Cultural and Recreational Activities - Local governments are encouraged to host traditional events like temple fairs and cultural exhibitions, as well as promote tourism through themed travel packages [10] - The article promotes various cultural activities, including film screenings and public performances, to enhance community engagement during the festival [13] Group 5: Consumer Incentives and Financial Support - The initiative includes a focus on consumer incentives such as shopping lotteries and discounts, with a push for local areas to organize special markets for New Year goods [12][14] - Financial institutions are encouraged to collaborate with key merchants to offer exclusive promotions, including consumption red envelopes and discounts for digital currency transactions [17][18] Group 6: Cross-Sector Collaboration - Businesses across various sectors, including dining, accommodation, and entertainment, are urged to create bundled offers that enhance the consumer experience during the Spring Festival [20] - Efforts will be made to facilitate inbound tourism by providing multilingual guides and promoting cultural experiences for international travelers [21]