重磅发布！事关“春节”，利好来了！

Core Viewpoint - The "2026 Spring Festival Special Activity Plan" aims to stimulate consumer spending and enhance the festive market during the 9-day holiday from February 15 to 23, 2026, by integrating various sectors and promoting diverse consumption activities [1][3]. Group 1: Activity Overview - The plan focuses on cultural traditions, family reunions, shopping, and travel, targeting areas such as the primary economy, digital consumption, green consumption, smart consumption, health consumption, and inbound consumption [3]. - The initiative includes a unified branding for promotional materials and activities, ensuring consistency across various departments and participating entities [3][5]. Group 2: Key Components of the Activity - The activity features six main themes: "Taste the New Year," "Enjoy Family Reunion," "Spring Travel," "Explore Scenic Beauty," "Gift Giving," and "Festive Entertainment," encompassing food events, promotional sales, enhanced traveler services, cultural tourism, and movie discounts [5]. Group 3: Support Measures - The plan outlines five key support measures: 1. Launching prize invoices to encourage shopping and consumer engagement through lotteries and subsidies [5][6]. 2. Promoting trade-in programs for consumer goods, particularly in automotive and electronics sectors, to boost retail activity [5]. 3. Increasing financial support through partnerships with merchants to offer consumer discounts and incentives [6]. 4. Encouraging cross-industry collaborations among various sectors to create bundled offers and enhance consumer experiences [6]. 5. Facilitating inbound consumption by providing multilingual resources and improving payment options for international travelers [6].