官宣！小红书成为2026年央视春晚独家真人笔记互动社区

Group 1 - The core point of the article is that Xiaohongshu has become the exclusive interactive community for the 2026 Spring Festival Gala, allowing users to engage in discussions and activities while watching the event [1][3] - During the live broadcast, users can participate in interactive searches on Xiaohongshu to receive lucky envelopes and have the chance to win a total of 250,000 "New Year Red Boxes" [1][3] - Xiaohongshu aims to enhance community interaction and explore innovative collaboration models in the media era, building a warm and engaging festive atmosphere [3][4] Group 2 - The platform will introduce various Spring Festival-themed activities, including a "Spring Festival Guide" for practical information on travel and meals, and interactive features like "Annual Poetry" and "Book of Answers" [3] - Users can share their Spring Festival moments through posts, voice greetings, and participate in a voice party in the comments section, fostering a sense of community [3][4] - Last year, during the Spring Festival Gala, Xiaohongshu recorded over 1.4 billion interactions related to the event, highlighting the platform's strong community engagement [3]