从电子木鱼到奇点生态 恒生活重塑潮玩消费新范式

Core Insights - The emergence of two popular products, "Electronic Wooden Fish" and "Star People," highlights the rise of emotional consumption among Generation Z, tapping into their need for light-heartedness and resonance [1][2][3] Group 1: Emotional Economy and Consumer Behavior - Over 90% of young consumers recognize the "emotional value," with nearly 60% willing to pay for it, indicating a shift from practical to emotional spending [2][3] - The average monthly expenditure on emotional consumption for young consumers is 949 yuan, with 18.1% willing to spend over 2000 yuan [2] - The "Electronic Wooden Fish" provides instant stress relief through simple interactions, while "Star People" addresses emotional healing with a design that resonates with vulnerability [2][3] Group 2: Industry Trends and Market Growth - The emotional consumption sector in China has seen an annual compound growth rate of 12% since 2013, with the market expected to exceed 2 trillion yuan by 2025 [3] - The transition from "aesthetic economy" to "emotional economy" is evident, with companies evolving from product manufacturers to "emotional service providers" [3][4] Group 3: Innovative Business Models - Heng Life has developed the "Singularity BOX," integrating smart hardware, IP, and scenarios to create a new consumption paradigm in the emotional economy [4][8] - The "Singularity BOX" features high-quality aesthetics and is designed to cater to various offline scenarios, enhancing emotional value through visual appeal [7] - The company has signed over 100 global IPs, including Disney and Marvel, to create a diverse supply system for emotional products [8] Group 4: Market Penetration and Future Outlook - Heng Life's "Singularity BOX" has penetrated key cities, integrating emotional companionship into daily life and creating a network of emotional support [8][9] - The ongoing development of the emotional economy and the Singularity ecosystem positions Heng Life to expand its global footprint and redefine the toy industry [9]