云南省丽江市古城区市场监管局大研所：筑牢监管底线 赋能旅游发展

Core Viewpoint - The article emphasizes the efforts of the Yunnan Province Lijiang City Market Supervision Administration in enhancing regulatory measures to protect the cultural heritage of Lijiang Ancient Town while promoting tourism development through effective market supervision and collaboration [1] Group 1: Smart Empowerment and Precise Regulation - The Dayan Market Supervision Office has identified key regulatory pain points and core needs for heritage protection, innovating a digital regulatory approach to improve efficiency [2] - Utilizing the "Lijiang Ancient District" APP, a comprehensive monitoring system has been established, integrating video surveillance, smart alerts, and complaint tracing to facilitate both online and offline inspections [2] - During peak tourist seasons, an average of six inspection teams are deployed daily, with over 280 special inspections conducted throughout the year to address operational irregularities while preserving the ancient town's heritage [2] Group 2: Collaborative Governance and Market Ecology - A new "1+N" joint law enforcement model has been created to break down regulatory silos, involving various local enforcement teams to enhance regulatory synergy [2] - Focused on core sectors such as dining, accommodation, and retail, a unified checklist approach has been implemented, resulting in 1,230 joint law enforcement actions and inspections of over 15,236 business entities [2] - A closed-loop process for addressing common tourist complaints has been established, leading to the resolution of 52 travel-related legal cases and the imposition of fines totaling over 229,000 yuan [2] Group 3: Rapid Consumer Rights Protection - A rapid response mechanism has been introduced to enhance consumer rights protection, aiming for a five-minute response time and immediate on-site resolution of complaints [3] - Since the joint office's establishment in July 2025, a total of 2,244 consumer complaints have been processed with a 100% resolution rate and a 99% satisfaction rate among tourists [3] Group 4: Balanced Service and Regulatory Approach - The administration adopts a balanced approach to regulation and service, implementing lenient measures for minor violations to foster a supportive business environment [4] - Collaborative efforts with local business associations have been made to promote self-regulation among merchants, with over 2,000 businesses receiving operational guidelines on heritage protection and regulatory compliance [4] - The initiative aims to create a governance model that encourages regulatory guidance, merchant self-discipline, and tourist oversight, achieving a win-win situation for heritage protection and business profitability [4]