天津滨海新区市场监管局开展老年人药品、保健品虚假宣传专项整治行动

Core Viewpoint - The Tianjin Binhai New Area Market Supervision Bureau has initiated a special campaign to combat false advertising of drugs and health products targeting the elderly, aiming to maintain a fair market environment and protect the legitimate rights of elderly consumers [1] Group 1: Campaign Details - The special campaign includes a detailed work plan focusing on seven areas, such as offline sales inspections and enhanced online marketing supervision [1] - The campaign emphasizes increased scrutiny of offline sales methods, particularly those involving lectures, health consultations, expert clinics, and free health check-ups [1] - A total of 10 related enterprises have been inspected during the campaign, and 52 promotional lectures have been conducted [1] Group 2: Regulatory Measures - The campaign aims to hold platforms accountable by thoroughly investigating the content on websites, WeChat accounts, and e-commerce platforms related to drug and health product sales [1] - A "You Shoot, We Check" supervision mechanism has been introduced, utilizing government new media to publish reporting emails and phone numbers for timely issue tracking and resolution [1] - Consumer awareness is being raised through the distribution of promotional materials and community science lectures to alert them to potential fraud [1]