九部门：鼓励金融机构与重点商户合作，策划春节专属活动

Core Viewpoint - The "2026 'Buy Spring Festival' Special Activity Plan" aims to stimulate consumer spending and enhance cultural life during the Spring Festival, aligning with national economic policies to boost demand and consumption [1][3][4]. Group 1: Activity Overview - The Spring Festival will have a 9-day holiday from February 15 to 23, 2026, designed to create a festive consumer atmosphere and promote cultural activities [3][18]. - The plan emphasizes government guidance, market leadership, and public participation, focusing on cultural traditions, family reunions, and shopping needs [4][17]. Group 2: Activity Content - Culinary activities will include traditional food fairs and special dining packages, encouraging local food markets and competitions to attract consumers [7][19]. - Housing promotions will involve discounts from home goods and hospitality sectors, offering special packages for families and extended stays [20]. - Transportation enhancements will include increased capacity in air and rail services, special promotions for travelers, and improved services for special needs [20]. - Cultural and tourism events will feature seasonal activities, fairs, and exhibitions, promoting local heritage and tourism [8][21]. - Retail initiatives will focus on promotional events in key shopping areas, encouraging diverse product offerings and special sales [21]. - Entertainment options will include film promotions, cultural performances, and community sports events to engage the public [9][22]. Group 3: Support Measures - Incentives such as prize invoices and shopping lotteries will be implemented to encourage consumer participation [22]. - Trade-in programs for old products will be promoted to stimulate purchases in various sectors, including electronics and automobiles [22]. - Financial support will be enhanced through partnerships with merchants, offering discounts and incentives for digital currency usage [22][23]. - Cross-industry collaborations will be encouraged to create bundled offers that enhance consumer experiences across different sectors [23]. - Measures to facilitate inbound tourism will include multilingual guides and improved payment options for international visitors [23].