中国银联启动跨年惠民活动 全场景覆盖助力消费升级 岁末年初 普惠万“家”

Core Viewpoint - China UnionPay has launched a large-scale consumer benefit initiative titled "Jinxiu Tuan Yuan Goodies, Hui Ju Si Hai Yi Jia" to stimulate market vitality and promote consumption from now until the end of March 2026, aligning with national policies to boost consumption and domestic demand [1] Group 1: Event Overview - The initiative will cover 36 provinces and cities across China, focusing on various consumption scenarios including shopping, dining, travel, and cultural tourism, while also addressing emerging consumption trends such as the "silver economy" and green consumption [2] - The program aims to connect traditional retail with new consumption models by collaborating with major department stores and local brands to offer substantial discounts [2] - It will also integrate online platforms like JD.com and Pinduoduo, as well as offline services from brands like KFC and McDonald's, to enhance consumer experience and drive new service growth [2] Group 2: Cross-Border Collaboration - The initiative leverages China's "visa-free" policy to enhance cross-border consumption, providing merchants with various benefits such as discounts and cashback to stimulate inbound spending [3] - For foreign visitors, the program offers payment discounts through foreign card payments and the Nihao China APP, covering nearly 20,000 stores in over 300 cities [4] - For outbound travelers, discounts are available for various spending categories including jewelry, airport duty-free, and dining, promoting connectivity between domestic and international markets [4] Group 3: Seasonal Focus - The initiative is structured around key seasonal events, emphasizing family reunions and cultural themes, with specific promotional phases targeting different consumer needs from year-end shopping to post-holiday travel [5] - The four phases include: "Double Festival Shopping" from December 24, 2025, to January 20, 2026, focusing on retail; "Jinxiu Tuan Yuan Gift" from January 21 to February 16, emphasizing dining; "Ice and Snow Consumption Season" from February 17 to February 23, promoting tourism; and "Warm Spring Return Gift" from February 24 to March 31, focusing on travel and essential services [5] Group 4: Inclusive Ecosystem - The initiative exemplifies China UnionPay's commitment to consumer welfare by creating an "1+X" open collaborative ecosystem that connects banks, mobile manufacturers, e-commerce platforms, and numerous merchants [7] - The program aims to effectively transmit the benefits of consumption policies to the grassroots level, enhancing the overall consumer experience [7] - China UnionPay has consistently engaged in various initiatives to support consumption, including participating in regional marketing campaigns and promoting cultural tourism [7] Group 5: Strategic Commitment - China UnionPay remains dedicated to its role as a financial infrastructure provider, continuously upgrading its global network capabilities and enhancing collaborative models to empower new consumption trends [8] - The company aims to contribute to economic circulation and the development of new growth drivers through open, intelligent, and secure payment services [8]