镜头里的中国年：这场摄影展让西安火车站秒变年味“体验馆”

Core Viewpoint - The photography exhibition "Qin Yun New Year · Folk Impression" organized by Shaanxi Agricultural Credit Union showcases the rich Spring Festival customs of the Shaanxi region, providing a cultural experience for travelers during the Spring Festival travel rush [1][2]. Group 1: Exhibition Overview - The exhibition features works from nearly 100 photographers, highlighting the diverse Spring Festival traditions in the Shaanxi area [1]. - A total of 5,000+ submissions were received from 584 participants in the "Qin Yun New Year · Folk Impression" photography competition, resulting in 1 gold, 3 silver, and 6 bronze award-winning pieces, along with 50 excellent works [2]. Group 2: Visitor Experience - Travelers, such as Wang Shi and Li Jing, expressed emotional connections to their hometowns through the exhibited photographs, enhancing their travel experience [6][9]. - The exhibition created a warm atmosphere in the typically busy train station, allowing travelers to engage with cultural elements in a meaningful way [9]. Group 3: Organizational Intent - The Shaanxi Agricultural Credit Union aims to integrate its financial brand into everyday life through cultural initiatives, making it a visible and relatable presence for the public [11]. - The exhibition is part of a broader strategy to promote cultural heritage and enhance brand warmth, with plans for future events in public spaces and grassroots locations [15].