PF Chang’s names Holly Smith as new CMO

Core Insights - PF Chang's has appointed Holly Smith as the new Chief Marketing Officer (CMO) to enhance brand and marketing strategy, focusing on customer engagement and upcoming campaigns [1][2] - Smith brings extensive experience from various restaurant and hospitality brands, emphasizing her capability in building consumer-centric brand strategies [2][3] Group 1: Appointment and Role - Holly Smith will oversee brand strategy, creative development, and data-driven marketing decisions to enhance customer outreach both domestically and internationally [3] - She will also manage digital activities and guest engagement initiatives to support the company's growth ambitions [4] Group 2: Background and Experience - Smith has a strong background in designing integrated brand platforms, reshaping menus, and executing cross-channel campaigns for established restaurant chains [3] - Her previous work includes significant contributions to brands like Rosa Mexicano, Yardbird, Macaroni Grill, and Joe's Crab Shack, focusing on brand building and growth [2]