Business Insider·2026-02-02 11:13Core Viewpoint - Tony Fadell, the creator of the iPod, advocates for Apple to relaunch the iPod to capitalize on nostalgia and cater to a market seeking a more focused music experience [1][2]. Group 1: Nostalgia and Market Demand - The original iPod, which could hold 1,000 songs, ended production in 2019, and the nostalgia surrounding it presents an opportunity for Apple to reintroduce the device [2]. - Fadell emphasizes that many consumers desire a "pure" music experience without the distractions of smartphones, indicating a potential market for a modern iPod [4]. Group 2: Industry Trends and Comparisons - The rise of "dumb phones" reflects a trend where consumers are simplifying their tech interactions, which could align with a renewed interest in standalone music devices like the iPod [4]. - Fadell draws parallels with Sony's recent strategy of reviving turntables while moving away from TVs, suggesting that there is a market for retro technology that meets current consumer preferences [6][7].