九部门发春节乐购活动方案：推出酒店连住优惠、特供飞机餐等

Group 1 - The core objective of the "2026 'Le Gou New Spring' Spring Festival Special Activity Plan" is to stimulate consumer spending and enhance the festive market during the long Spring Festival holiday from February 15 to 23, 2026 [1][2] - The plan includes various promotional activities such as red envelopes, points, cash vouchers, and welfare coupons, all branded under the unified activity name [1] - The initiative covers multiple sectors including food, accommodation, transportation, shopping, and entertainment, aligning with current trends in Chinese cultural tourism and winter sports [1] Group 2 - In the food sector, the plan promotes traditional Chinese cuisine through events like the "Chinese Food Fair" and "Old Brand Carnival," offering special dining packages and value-added services [1] - For accommodation, the plan encourages home improvement promotions and special offers from hotels and resorts, including family packages and discounts for extended stays [1][2] - In transportation, the plan aims to enhance capacity in civil aviation and railways, offering special ticket promotions and improved services for travelers during the holiday [2] Group 3 - The plan also includes a series of supportive measures such as incentivizing cities with prize invoice trials and encouraging financial institutions to collaborate with key merchants for exclusive Spring Festival promotions [3] - It promotes cross-industry collaborations, where businesses in dining, accommodation, cultural tourism, and transportation can offer bundled benefits to consumers, enhancing the overall festive experience [3]