高质量发展“新”速度丨新疆“体育 +”点燃消费“热引擎”

Core Viewpoint - In 2026, Xinjiang is leveraging sports events as a dynamic link to unlock domestic demand potential, showcasing a vibrant economic and social development narrative through various sports activities and events [1] Group 1: Community Engagement and Participation - Xinjiang's sports system has developed a series of grassroots sports events, such as "Village Super" and "Village BA," which have gained popularity among the public [2] - The "2025 Pomegranate Seed Cup" league has established a five-level event system, attracting over 1.8 million participants from various ethnic groups, highlighting social unity and vitality [2] Group 2: Youth Sports Development - The "Run, Youth" national winter sports event will be held in Xinjiang, featuring 862 young athletes from 34 delegations, emphasizing youth engagement in sports [3] - Xinjiang has established over 959 football specialty schools, accounting for more than 20% of all primary and secondary schools, indicating significant investment in youth football [3] Group 3: Economic Impact of Sports Events - The "Bingchao" Super League attracted 506,000 spectators, significantly boosting local tourism and consumption, with average visitor stay increasing from 2 hours to 5.5 hours [5] - The "Dalao Cup" horse racing event has become a platform for high-level competition and cultural exchange, promoting the integration of ethnic sports and tourism [5] Group 4: Integration of Sports and Tourism - The "环塔" rally has attracted 4.11 million tourists and generated 2.944 billion yuan in tourism revenue, showcasing the economic benefits of sports tourism [7] - The winter tourism industry in the Altay region saw a 26.53% increase in visitors, with total spending rising by 28.59%, reflecting the positive impact of sports events on local economies [8] Group 5: Brand Development and Internationalization - Xinjiang has hosted over 300 sports events in 2025, including more than 20 international events, indicating a trend towards brand enhancement and international engagement in sports [10] - The establishment of the "Youth Campus Football Improvement Action Plan" aims to strengthen the foundation for high-quality sports event development [10] Group 6: Equine Sports and Industry Growth - The Ili region has hosted the "Ili Tianma International Tourism Festival" for 33 years, attracting over 1 million visitors, and has invested 8 million yuan to support the horse industry [11] - The development of horse-related products and brands has created a comprehensive industry chain, enhancing the value of equine sports in the region [11] Group 7: Overall Impact on Society and Economy - The flourishing of sports events in Xinjiang reflects improvements in people's livelihoods, industrial upgrades, and the activation of domestic demand, marking a significant chapter in the region's development [12]