古越龙山：“只此青玉”是绍兴黄酒代表性产品

Group 1 - The core product "Only This Green Jade" is a representative of Shaoxing Huangjiu, and the company will continue to promote the cultural IP of this product [1] - The company aims to refine brand aesthetics based on Chinese liquor culture IP and engage in high-profile events such as tastings with diplomats and high-end forums [1] - The company plans to utilize new media platforms like Douyin and video accounts to create content for family banquets and business scenarios, enhancing consumer emotional resonance and brand premium [1] Group 2 - The company will implement offline experiences through slow wine bars and high-end corporate events to translate the essence of national banquets into consumer engagement [1]