Zheng Quan Ri Bao Wang·2026-02-02 12:43Core Insights - The Ministry of Commerce and nine other departments have launched the "2026 'Happy Shopping Spring Festival' Special Activity Plan," aiming to create a comprehensive consumption festival during the Spring Festival, focusing on six aspects: food, accommodation, transportation, tourism, shopping, and entertainment [1] Group 1: Industry Opportunities - The new policy provides multiple benefits and broad development space for food and beverage companies, supporting their efforts to seize peak seasons, expand sales, and enhance brand influence [1] - Companies in the Shenzhen Stock Exchange's food and beverage sector are actively leveraging policy benefits through strong product capabilities, improved supply chains, and diversified marketing strategies [2][3] Group 2: Business Strategies - Companies are focusing on core business areas, optimizing product structures, enhancing industry layouts, and strengthening cost control to achieve steady growth in operating performance [2] - For instance, Beijing Yanjing Beer Co., Ltd. has improved revenue and profit through product structure optimization and cost management, while Salted Dried Fruit Co. has developed a full industry chain in leisure foods [2] Group 3: Innovation and R&D - Companies are integrating quality assurance into the entire production and R&D chain, with a strong emphasis on innovation as a key driver of long-term growth [2][3] - Yanjing Beer has established a market-oriented innovation system, achieving significant R&D milestones, including 5 world-leading innovations and numerous patents [3] Group 4: Quality Improvement Initiatives - The Shenzhen Stock Exchange has initiated the "Quality Return Dual Improvement" special action to enhance the quality and investment value of listed companies, with around 500 companies already publishing action plans [4] - Food and beverage companies are actively participating in this initiative, improving operational quality and enhancing their ability to reward investors [5] Group 5: Shareholder Returns - Yanjing Beer has prioritized shareholder returns, distributing significant cash dividends, including a 90% increase in cash dividends compared to the previous year, reflecting a commitment to sharing profits with shareholders [5] - The practices of food and beverage companies illustrate a development path focused on quality foundation and return empowerment, with expectations for continued optimization of shareholder return mechanisms [5]