Havana Roasters Coffee Companies Inc. (OTC: NAFSD) Finalizes Corporate Rebrand and Begins Trading Under New Name as Company Advances Growth Strategy
Thenewswire·2026-02-02 13:00

Core Viewpoint - The company has completed its transition into a multi-channel premium coffee and hospitality entity, with a focus on expanding operations and leveraging near-term growth catalysts [1][2][3]. Company Overview - Havana Roasters Coffee Companies, Inc. is the exclusive license holder for the Havana Roasters Coffee™ brand, which specializes in premium Cuban-style coffee [9]. - The company has undergone a strategic transformation following the acquisition of a 100% controlling interest by HRC Holdings Corp. [2]. Rebranding and Corporate Identity - The company has officially changed its name and ticker symbol, with trading under the new name commencing on January 29, 2026 [1]. - The rebranding aligns the company's public identity with its business strategy, enhancing its operational credibility [7]. Revenue Model and Growth Strategy - The company is building a diversified revenue model across multiple channels, including wholesale distribution, retail locations, franchise development, and ready-to-drink (RTD) product offerings [4][5]. - The multi-channel structure is designed to provide various growth opportunities, particularly for early-stage consumer brands [4]. Operational Highlights - Recent operational advancements include the establishment of wholesale distribution for packaged coffee, the opening of company-operated retail locations, and the development of franchise models [5][6]. - The company is also focusing on expanding its roasting and production capabilities to support its growth strategy [6]. Near-Term Catalysts - Key initiatives expected to drive brand visibility and revenue growth in 2026 include the launch of retail and RTD strategies, expansion of distribution, and the introduction of franchise offerings [7][10]. - The company aims to convert its foundational initiatives into commercial growth, positioning itself uniquely within the premium coffee market [7].