BANQUET® MEGA™ BREAKFAST BOWLS DELIVER BIG PROTEIN FOR YOUR MORNING

Core Insights - The breakfast bowls category is valued at $626 million, with consumers prioritizing protein as the main attribute in their purchasing decisions. Banquet MEGA Breakfast Bowls provide 30g of protein per bowl and offer 25% more food than the leading brand, positioning them as a substantial meal option [1][3]. Product Features - Banquet MEGA Breakfast Bowls utilize a tray-in-tray steaming technology that keeps sauce and ingredients separate while frozen, ensuring optimal texture after microwaving. This method results in fluffy eggs, tender potatoes, and juicy proteins, culminating in a cheesy breakfast experience [2]. Market Positioning - Conagra Brands, the parent company of Banquet, is a leader in single-serve frozen meals, breakfast pot pies, and frozen cooked sausage links. The introduction of Banquet MEGA Breakfast Bowls aligns with consumer demand for protein-rich meals and will be available in grocery and mass retail stores starting in February [3][4]. Brand Overview - Conagra Brands, Inc. is a prominent branded food company in North America, with a history of over 100 years. The company reported nearly $12 billion in net sales for fiscal 2025 and continues to adapt its portfolio to meet changing consumer preferences [4].