Core Insights - The 2026 Spring Festival travel season has commenced, with a projected 9.5 billion trips expected, marking a historical high [1] - The travel patterns show an early peak and diverse flow, driven by a late Spring Festival date and extended holidays [1] - Family travel, particularly with children, is a significant driver of this year's travel demand [4] Group 1: Travel Volume and Trends - The first day of the travel season saw over 420,000 passengers transported by Eastern Airlines, with flight operations exceeding 3,000 [2] - Major cities like Beijing, Shanghai, Guangzhou, and Shenzhen have seen hotel search interest surge by over 70% [2] - The first travel peak is anticipated on February 7, with traditional business routes like Guangzhou-Shanghai and Beijing-Shenzhen among the most popular [2] Group 2: Emerging Destinations and Travel Patterns - Southern cities are experiencing a surge in travel demand, with destinations like Shantou and Jieyang seeing booking increases of 186% and 162% respectively [3] - Non-traditional routes are gaining popularity, with significant growth in long-distance flights such as Ordos-Haikou, which saw a fivefold increase in interest [3] - The "reverse Spring Festival" trend highlights the appeal of major cities as destinations for travelers returning home [2] Group 3: Family Travel and Market Dynamics - Family units, especially those with children, are driving the majority of travel bookings, with over half of domestic travel orders being for family trips [4] - The average price for family rooms is 9% higher than standard bookings, indicating a shift in consumer spending patterns [4] - The extended holiday period has stimulated demand for medium to long-distance travel, particularly among the "post-80s" demographic [5] Group 4: International Travel and Recovery - The inbound tourism market is experiencing a strong recovery, with Russian visitor bookings increasing by 471% and South Korean bookings up by 95% [5] - Cities like Shanghai and Shenzhen are popular among foreign tourists seeking a blend of modernity and traditional Chinese New Year experiences [5]
去哪过年？春运首日答案揭晓