Off The Hook Yachts Expands into the Great Lakes Through Strategic Partnership with Jefferson Beach Yacht Sales

Core Viewpoint - Off The Hook YS Inc. has entered a strategic partnership with Jefferson Beach Yacht Sales to enhance its used-boat platform in the Great Lakes region, gaining a right of first refusal on all JBYS yacht trades, which will facilitate rapid regional expansion without the need for traditional dealership locations [1][2]. Group 1: Partnership Details - The agreement allows Off The Hook to access a high-velocity pipeline for used boats, significantly improving its market presence in the Great Lakes [2]. - Off The Hook's technology-driven platform enables efficient transactions across regions, partnering with established operators like JBYS to expand market coverage and inventory flow [3]. Group 2: Company Strategy and Operations - Off The Hook's centralized operating system is designed to efficiently move boats across markets, creating value for partners while focusing on used boats and trade-ins [4]. - The partnership with JBYS is expected to enhance inventory movement and customer service, leveraging Off The Hook's national platform alongside JBYS's regional strengths [5]. Group 3: Company Background - Founded in 2012, Off The Hook YS Inc. operates a technology-enabled platform that supports various marine transactions, including used boat brokerage and marine finance [5].