Di Yi Cai Jing·2026-02-02 13:27Core Insights - The overall sentiment in the marinated food industry indicates a significant challenge due to high prices and low cost-performance ratio, compounded by declining consumer willingness and confidence [1] Industry Performance - The marinated food sector is experiencing severe differentiation and deep adjustments, with major players showing divergent performance signals [1] - ST Juewei (603517.SH) anticipates its first annual loss since its listing in 2025, projecting a revenue decline of 12.09% to 15.29%, with expected losses between 160 million to 220 million yuan [2] - In contrast, Huang Shang Huang (002695.SZ) forecasts a net profit increase of over 70% for 2025, attributed to low raw material prices and improved operational efficiency [2][3] Store Count Trends - Despite positive profit forecasts, both Huang Shang Huang and Zhou Hei Ya (1458.HK) are reducing their store counts, with Zhou Hei Ya closing inefficient stores, resulting in a decrease from 3031 to 2864 stores [4][5] - Huang Shang Huang's store count dropped from 3660 to 2898 over the past two years, while ST Juewei has not disclosed its store count, but it has reportedly closed over 4000 stores in a year and a half [5] Market Challenges - The marinated food industry faces significant challenges, including competition from snacks, prepared dishes, and hot pot brands, leading to a threat of substitution [6][7] - Product homogeneity is prevalent, with 80% of the top 10 brands offering overlapping products, and there are concerns regarding pricing, as leading brands have an average product price exceeding 50 yuan per jin, which diminishes perceived consumer value [7]