TrueCar Refocuses Strategy to Drive Profitability and Strengthen Dealer Partnerships

TrueCar+, TrueCar Marketing Solutions, and TrueCar Wholesale Solutions initiatives curtailed as company integrates learnings into core platform and retools for next phase SANTA MONICA, Calif., Feb. 2, 2026 /PRNewswire/ -- TrueCar, one of the most recognized and trusted automotive brands, today announced that effective immediately it will shift its focus away from three initiatives: TrueCar+, TrueCar Marketing Solutions ("TCMS"), and TrueCar Wholesale Solutions ("TCWS"). These decisions reflect the company' ...