人文经济激活消费新动能丨古街“活”起来：塞上老街书写文旅消费新故事

Core Insights - The article highlights the revitalization of the historical Sai Shang Old Street in Hohhot, which has transformed into a vibrant urban consumption and lifestyle hotspot, attracting both locals and tourists [1][3][10] Group 1: Historical and Cultural Significance - Sai Shang Old Street has a history of over 400 years and was once a significant commercial hub for trade between the Central Plains and the grasslands, showcasing a unique cultural blend [3] - The area features 88 immovable cultural relics, 32 intangible cultural heritage projects, and 4 time-honored brands, emphasizing its rich historical and cultural background [3] Group 2: Modern Consumption and Experience - The street has integrated modern consumption experiences with traditional elements, offering a mix of tea shops, cafes, and creative stores alongside traditional food establishments [1][4] - New consumption scenes are being created, allowing visitors to engage in social and experiential activities, thus attracting younger demographics [3][9] Group 3: Economic Impact and Visitor Engagement - In 2025, Sai Shang Old Street received approximately 22.29 million visitors, generating a tourism revenue of 441 million yuan, indicating its growing popularity as a tourist destination [9] - The street has become a favored spot for local youth, evolving from a mere tourist attraction to a vibrant public space for socializing and leisure activities [9][10] Group 4: Events and Community Involvement - The street hosts various themed markets, intangible cultural heritage displays, and night activities to maintain its appeal and engage visitors [9] - Local businesses are encouraged to participate in cultural co-creation, transforming merchants from mere operators to contributors to the cultural landscape of the street [9]