Limitless X Holdings Announces Binding LOI to Acquire Controlling Stake in Instacart-Integrated AI Meal Planning and Smart Shopping Platform DING

Core Insights - Limitless X Holdings Inc. announced a binding Letter of Intent to acquire a controlling equity interest in Ding Easy AI LLC, an AI-powered nutrition and wellness platform integrated with Instacart [1][2] Transaction Overview - BodyCor intends to acquire 60% of the fully diluted equity of DING through a stock-for-stock transaction, valuing DING at a pre-money enterprise value of $15 million [7] - DING equity holders are expected to receive restricted common shares of Limitless X Holdings Inc. with an aggregate target value of $9 million [8] - BodyCor may provide up to $1.75 million in growth capital to support platform development, tied to defined budgets and performance milestones [10] Strategic Importance - The integration with Instacart is central to DING's strategy, leveraging established infrastructure and consumer familiarity to enhance user experience [5] - BodyCor will obtain governance rights consistent with a controlling equity position, including board representation and approval rights over material actions [11] Platform Functionality - DING simplifies healthy living by providing personalized meal and nutrition guidance, converting insights into shoppable outcomes through Instacart [3][4] - The platform aims to remove friction points in nutrition planning, aligning personalized guidance with immediate access to groceries [4] Strategic Vision - The acquisition reflects a broader strategy of building technology-enabled wellness platforms that integrate seamlessly into consumer behavior [12] - The CEO emphasized that DING bridges the gap between knowing what to eat and actual execution, potentially improving food and health approaches [12] Company Background - Limitless X Holdings, Inc. is focused on creating a high-growth ecosystem in health, wellness, and lifestyle innovation through its direct-to-consumer eCommerce platform [13]