BRP Invites All Riders to "Get Moving"

Core Insights - BRP is sponsoring CBC/Radio-Canada's broadcast of the Olympic Winter Games Milano Cortina 2026, emphasizing its commitment to innovation and excellence in the powersports industry [1] - The company's refreshed brand identity aims to strengthen connections with its iconic brands, including Ski-Doo, Lynx, Sea-Doo, Can-Am, and Rotax, to drive growth and reinforce its leadership in innovation [2] - BRP's M28 strategic plan reflects its vision to create an unbeatable experience for consumers, focusing on excellence throughout the customer journey [3] Company Overview - BRP Inc. is a global leader in powersports products, propulsion systems, and boats, with over 80 years of experience and a strong consumer focus [4] - The company reported annual sales of CA$7.8 billion and operates in over 130 countries, employing approximately 16,500 people as of January 31, 2025 [4] - BRP is committed to responsible growth and is developing electric models for its existing product lines [4]