塔吉特新任CEO临危受命：公司业绩下滑，总部所在地局势动荡

Core Viewpoint - Target is attempting to turn around its financial performance under new CEO Michael Fiddelke, who faces significant challenges due to declining sales and increased competition in the retail sector [2][10]. Company Performance - Target's performance has been declining, with revenue stagnating over the past three years and stock prices dropping nearly 30% [4][12]. - The company has accumulated excess inventory of unsold items, such as pillows and laptops, due to high inflation that has pressured consumer budgets [3][11]. Competitive Landscape - Target is facing intensified competition from larger retailers like Amazon, Walmart, and Costco, which leverage their scale to offer lower prices [3][11]. - The company has struggled to maintain store cleanliness and product availability, leading to customer complaints about long checkout lines and insufficient staffing [3][11]. Leadership and Strategy - Michael Fiddelke, who has been with Target since 2003, aims to reshape the brand's image to provide stylish yet affordable clothing and home goods [3][11]. - The company plans to increase capital expenditures by 25% to $5 billion to improve store operations, optimize product offerings, and upgrade technology [8][17]. - A new store has been opened in New York's SoHo district to test various operational models, which may be rolled out nationwide if successful [8][17]. Political and Social Context - Target is navigating a tense political climate in Minneapolis due to federal immigration enforcement actions, which have led to protests and calls for the company to respond [5][14][16]. - The company has previously expressed support for diversity and LGBTQ+ rights, which has drawn mixed reactions from consumers [16].