打造春节消费盛宴 “乐购新春”即将启动

Core Insights - The "2026 Spring Festival Special Activity Plan" aims to stimulate holiday consumption and enrich cultural life during the Spring Festival from February 15 to 23, 2026, by creating a nationwide consumption event [1] Group 1: Activity Overview - The plan covers six key areas: "Good Food," "Good Accommodation," "Good Transportation," "Good Tourism," "Good Shopping," and "Good Entertainment" [1] - Five support measures are proposed, including prize invoices, enhanced trade-in programs, increased financial support, cross-industry integration, and facilitation of inbound consumption [1] Group 2: Consumer Engagement - The plan encourages cities to design prize invoice schemes with increased prize funding during the Spring Festival, promoting shopping lotteries, consumption subsidies, and cashback activities [2] - It aims to enhance the consumer experience by integrating various sectors, such as combining accommodation with scenic spots and dining with entertainment [3] Group 3: Economic Impact - The initiative is expected to stimulate immediate consumption through prize invoices and trade-in subsidies, particularly for durable goods like automobiles and home appliances [3] - It also aims to create a positive consumption cycle by fostering collaboration among government, market entities, and consumers, while addressing trends in green, smart, and healthy consumption [3]