2026“乐购新春”活动将启

Core Viewpoint - The Ministry of Commerce and nine other units have launched the "2026 'Happy Shopping Spring Festival' Special Activity Plan" to stimulate holiday consumption and enrich cultural life during the Spring Festival from February 15 to 23, 2026 [1][2]. Group 1: Activity Overview - The activity will cover six areas: "Good Food," "Good Accommodation," "Good Transportation," "Good Travel," "Good Shopping," and "Good Entertainment" [1]. - Events will include a Chinese Food Fair and a Time-Honored Brand Carnival, featuring special meal packages for family reunions and promotions from local specialty food vendors [1]. Group 2: Consumer Engagement Strategies - The plan encourages cities with prize invoice trials to design schemes that increase prize money during the Spring Festival, while other regions are urged to organize shopping lotteries, consumption subsidies, and cash-back activities [2]. - There will be an emphasis on increasing the number of trade-in subsidies for consumer goods during the festival and enhancing support for offline retail [2]. Group 3: Infrastructure and Payment Enhancements - The initiative aims to improve payment environments by focusing on key scenarios, enhancing services for bank cards, mobile payments, and cash transactions to facilitate payments for inbound tourists [2].