Businesswire·2026-02-02 21:16Core Insights - ComEd, in collaboration with Walker-Miller Energy Services, received the Inspiring Efficiency Marketing Award for its Energy Saving Kits portal and marketing program at the Midwest Energy Solutions Conference [1][7] Company Initiatives - ComEd aims to expand access to energy-saving programs, particularly for income-eligible customers, to reduce energy use and environmental impact [2] - The Energy Saving Kits program has been available for approximately 10 years, providing complimentary kits with energy-saving products to eligible customers [2] Program Impact - Approximately 20,000 Energy Saving Kits were delivered, resulting in over 12,300 megawatt hours of electricity savings and 724,200 therms of natural gas savings, equating to nearly $3 million in customer savings on energy bills [3][4] - Since its launch in 2008, ComEd's energy-efficiency program has saved customers over $12 billion on energy bills and reduced electricity consumption by 103 million megawatt-hours, preventing over 77 billion pounds of carbon emissions [8] Marketing and Outreach - ComEd and Walker-Miller utilized targeted email outreach based on market segmentation data to effectively distribute the Energy Saving Kits [4][5] - The campaign prioritized income-eligible households, significantly increasing kit requests and ensuring resources reached those most in need [5] Recognition and Awards - The Inspiring Efficiency Marketing Award recognizes impactful campaigns that enhance participation in energy efficiency programs and promote energy-efficient product adoption [6][8]