雪润密云 灯映长城

Core Viewpoint - The article highlights the increasing popularity of winter tourism in Miyun, driven by a series of well-planned events and attractions that integrate ice and snow activities with cultural experiences, particularly as the Spring Festival approaches [4][11]. Group 1: Winter Tourism Initiatives - Miyun has developed a "Winter Ice and Snow Map" that integrates ski resorts, popular attractions, unique accommodations, and dining options, serving as a one-stop navigation tool for visitors [4]. - The introduction of three themed winter tourism routes—"Ice and Snow Adventure," "Warm Winter," and "Wine Aroma Trail"—connects various attractions, catering to different visitor demographics [4]. - The "Great Wall Lantern Festival" and "Great Wall Ice and Snow Festival" are key attractions, featuring creative light displays and family-friendly activities, enhancing the winter tourism experience [4][10]. Group 2: Events and Activities - The South Mountain Ski Resort and Yunfo Ski Resort will open over 30 ski trails during the 2025-2026 winter season, hosting various events suitable for both beginners and advanced skiers [5]. - The "Yexiantai New Year Temple Fair" and "Zhangyu Aifei Fort Lantern Festival" will take place during the Spring Festival, offering immersive night-time experiences to extend visitor stays [5][9]. - The "Ancient North New Year: Finding Joy in the Water Town" theme event will run from New Year's Eve to the seventh day of the new year, featuring daily themed activities and performances [8]. Group 3: Economic Impact and Consumer Engagement - To stimulate consumption, Miyun has implemented promotional policies across attractions, accommodations, dining, and retail, including free or discounted entry at 13 key attractions and special vacation packages at 8 hotels [5][12]. - Visitors can enjoy additional discounts at 28 participating restaurants and retail outlets by presenting their ski tickets, promoting a "one ticket, multiple uses" approach [5]. - The integration of cultural events, such as food festivals and music events, is aimed at enhancing the overall visitor experience and driving economic growth in the region [12].