Group 1 - The "Youth Economy" is emerging as a significant force reshaping consumption patterns, driving industrial innovation, and nurturing market ecology, characterized by a deep integration of youth values, lifestyles, and technological literacy [1] - Young consumers are shifting their focus from price-performance ratio to emotional resonance, cultural identity, and value expression, leading to more personalized, experiential, and social consumption behaviors [1] - New consumption trends such as "Guochao" (national trend), blind box economy, and outdoor lifestyle reflect the changing market dynamics driven by the youth demographic [1] Group 2 - The youth demographic, as "digital natives," is actively engaging in new technologies and platforms, transitioning from consumers to "prosumers," and contributing to the digital, smart, and creative economies [2] - The rise of the "slash youth" and freelancers is creating new job opportunities and economic growth points, injecting fresh vitality into economic structure optimization [2] - New professions and consumption scenarios are emerging, with over 20 cities in China adapting to consumption transformation, and more than 60 core business districts actively developing features centered around youth culture [2] Group 3 - To further unleash the potential of the youth economy, it is essential to improve the institutional environment by establishing labor protection, intellectual property rights, and financing support policies that align with new business models [3] - Strengthening the foundational skills of youth, including innovation, financial literacy, and digital skills, is crucial for fostering a conducive environment for entrepreneurship [3] - Creating shared platforms, incubators, and innovation competitions will provide opportunities for youth, especially in small towns and rural areas, to showcase their talents [3]
“青春经济”催生新增长点
Jing Ji Ri Bao·2026-02-02 22:10