预订滞后、消费年轻化，青岛春节租车市场“慢热”前行

Group 1 - The core appeal of car rental during the Spring Festival is the avoidance of ticketing hassles and the freedom to plan travel itineraries, making it a new option for consumers [1] - The Qingdao car rental market is entering a consumption peak as the Spring Festival approaches, characterized by delayed bookings, younger consumers, and increased demand for new energy vehicles [1][18] - Consumers prioritize cost-effectiveness and travel flexibility, leading to service upgrades from leading chain brands and local companies, resulting in a market that is "hot but not overly heated" [1] Group 2 - Consumers prefer chain platforms for their standardized services and convenience, with price and vehicle condition being the main considerations [3] - Rental prices during the Spring Festival can increase significantly, with reports indicating a rise of about 100% compared to regular rates [3] - The trend of last-minute bookings has become more pronounced, with only 30% of customers booking in advance compared to 70% in previous years [13] Group 3 - The rental market is seeing a notable trend towards younger customers, with the introduction of no-deposit policies making rentals more accessible [18] - New energy vehicles are becoming a significant growth point in the industry, with plans to increase their availability in the coming years [20] - The rental industry is evolving towards a "big transportation + local self-driving" model, with a focus on smart and convenient services [20]