Tesco(US:TSCDY) Zhong Guo Zheng Quan Bao·2026-02-02 23:12Group 1 - The core objective of the "2026 'Happy Shopping Spring Festival' Special Activity Plan" is to stimulate holiday consumption, enrich cultural life, and create a festive shopping atmosphere from February 15 to 23, 2026 [1] - The plan emphasizes increasing subsidies for trade-in programs during the Spring Festival, encouraging offline retail support, and promoting experiential marketing for products like automobiles and electronics [1] - Financial support measures include collaboration between financial institutions and key merchants to offer exclusive promotions, such as consumption red envelopes and discounts, to enhance consumer engagement [1] Group 2 - The plan encourages cross-industry collaboration among sectors like dining, tourism, and entertainment to create bundled offers, enhancing the overall consumer experience during the festival [2] - It aims to facilitate inbound tourism by providing multilingual cultural maps and increasing flight capacity on international routes, thereby improving payment options for international visitors [2]