加力以旧换新、加大金融支持 2026“乐购新春”活动将启

Group 1 - The Ministry of Commerce and nine other departments have issued the "2026 'Happy Shopping Spring Festival' Special Activity Plan" to stimulate holiday consumption and enrich cultural life during the Spring Festival from February 15 to 23, 2026 [1] - The plan encourages local governments to increase subsidies for trade-in programs during the Spring Festival, enhance support for offline retail, and promote exhibitions of automobiles, home appliances, and smart products [1] - Financial support is emphasized, with encouragement for financial institutions to collaborate with key merchants to launch exclusive activities, including consumption red envelopes and discounts, to expand the reach of these initiatives [1] Group 2 - The plan promotes cross-industry collaboration, urging businesses in sectors like dining, accommodation, tourism, and entertainment to offer bundled benefits, such as hotel stays with free attraction tickets [2] - It aims to facilitate inbound consumption by encouraging the release of multilingual maps of Chinese customs and increasing flight capacity on international routes to enhance the experience for international travelers [2] - The plan focuses on improving payment environments for inbound tourists, ensuring convenient access to various payment methods, including mobile payments and cash services [2]