Xin Lang Cai Jing·2026-02-03 01:37Core Insights - The article discusses the launch of "Wine Price Reference" by Sina Finance, which provides real-time data on the retail prices of major Chinese liquor brands, highlighting a structural price differentiation in the market as of February 3rd [1][7]. Price Trends - The average retail price of the top ten liquor products in China was reported at 9013 yuan, a slight decrease of 7 yuan from the previous day, primarily driven by price corrections in high-end products [1][7]. - Among the ten products, seven saw price increases while three experienced declines, indicating a continued structural differentiation in pricing [1][7]. Notable Price Changes - The price of Xijiu Junpin increased by 10 yuan, while Qinghua Lang rose by 8 yuan, reflecting a stronger pricing strategy in the market [1][7]. - Other products like Yanghe Dream Blue M6+ and Guojiao 1573 each saw a price increase of 5 yuan, indicating a positive market sentiment [1][7]. - Conversely, the price of premium Moutai dropped by 22 yuan, marking the largest decline, following a previous strong price increase [1][7]. Data Collection Methodology - The "Wine Price Reference" collects data from approximately 200 sampling points across various regions, including designated distributors, social distributors, e-commerce platforms, and retail outlets, ensuring a comprehensive and objective price tracking system [2][8]. - The data aims to provide a scientifically accurate and traceable representation of the market prices for well-known liquor brands [2][8]. iMoutai Platform Insights - The iMoutai platform reported an increase of 6.28 million new users in the past month, with active users exceeding 15.31 million [2][8]. - The platform successfully processed over 2.12 million orders, with more than 1.43 million orders for the 500ml Moutai product, indicating strong consumer demand [2][8]. - iMoutai has enhanced its risk management capabilities, successfully intercepting 540 million instances of abnormal behavior in January, aiming to create a fair and orderly consumption environment [2][8].