北京二锅头酒业因商标违规被罚4078元

Core Viewpoint - Beijing Erguotou Distillery Co., Ltd. was fined for using an unapproved trademark and marking it with the registered trademark symbol "R," constituting a violation of trademark law [1][2]. Group 1: Violation Details - The company was fined 4,078.2 yuan and ordered to stop using the related trademark and correct the illegal behavior [1][2]. - The unapproved trademark was applied for in June 2020 but was rejected by the National Intellectual Property Administration on September 5, 2024 [1]. - The company used the unapproved trademark on seven products produced in 2025, marking them with the "R" symbol, which indicates a registered trademark [1][2]. Group 2: Legal Basis and Consequences - The enforcement agency determined that the company knowingly used the unapproved trademark after its application was rejected, constituting "counterfeiting a registered trademark" under Article 52 of the Trademark Law of the People's Republic of China [2]. - The total value of the involved products was 81,564 yuan, which also represented the illegal gains [2]. - The company committed to ceasing the use of the unapproved trademark, leading to a relatively minor penalty of 4,078.2 yuan [2]. Group 3: Company Background - Beijing Erguotou Distillery Co., Ltd. was established in August 2002 and is a restructured enterprise from the state-owned Beijing Daxing Distillery founded in October 1949 [3]. - The company specializes in over 120 products, including various series such as Yongfeng Erguotou and Zui Liuxia [3].