Core Insights - The automotive industry experienced a positive start in January 2026, with most companies reporting year-on-year sales growth, attributed to a low sales base from the previous year due to the Spring Festival occurring in January 2025 [2] - However, month-on-month sales showed a significant decline for most companies, primarily due to the end of full tax exemptions for new energy vehicles and the conclusion of various promotional policies that were in place at the end of 2025 [2] Company Performance - Geely's January sales reached 270,200 units, a year-on-year increase of 1.29% and a month-on-month increase of 14%. New energy vehicle sales accounted for 46% of total sales, with overseas exports growing by 121% year-on-year [3] - BYD sold 210,100 units in January, with overseas sales of 100,000 units showing a year-on-year growth of 43.3%. The brand's performance was strong across its various models [4] - Great Wall Motors reported sales of 90,300 units, a year-on-year increase of 11.59%, but a month-on-month decline of 27.18%. Overseas sales also grew by 43.77% [4] - Chery Group's sales were 200,300 units, down 10.72% year-on-year and 18.23% month-on-month. However, exports reached 119,600 units, marking a 48.1% increase [5] - GAC Group's sales totaled 116,600 units, up 18.47% year-on-year but down 37.79% month-on-month. The group's self-owned brands saw significant growth, particularly in overseas markets [5] - SAIC Group's passenger vehicle sales exceeded 78,000 units, a year-on-year increase of 9.8%, while Dongfeng Motor reported various brand performances, with some brands showing significant growth [6] New Energy and Emerging Brands - New energy vehicle sales are becoming increasingly significant, with companies like AITO, Xiaomi, and Leap Motor forming a new "first tier" in sales, while traditional players like NIO and Xpeng are now in the "second tier" [6][7] - AITO's sales reached approximately 40,000 units, a year-on-year increase of 83%, while Xiaomi's sales exceeded 39,000 units, showing strong growth compared to the previous year [7]
同比普涨、环比普跌,1月车企销量“开门红”成色不足