智通财经网·2026-02-03 02:57Industry Overview - The pet consumption market in urban China is projected to reach approximately 312.6 billion yuan by 2025, representing a year-on-year growth of 4% compared to 2024. The growth rates for the cat and dog consumption markets are 5% and 3%, respectively. The main drivers of industry growth are new pet owners and increased per capita spending on pets [1][2]. Brand Landscape - Preference for domestic brands continues to rise, with intense competition among brands. The preference for domestic brands in cat and dog food is expected to reach 38% and 35% by 2025, up from 16% and 20% in 2022. The industry has experienced several growth phases, including the e-commerce boom in 2018 and the "cat economy" in 2020, with domestic brands becoming more sensitive to changes in categories and channels, thus enhancing their market share and influence [3]. Product Innovation - The competition in baked pet food is intensifying, and functional pet food may become a new growth area. Consumer preferences have shifted towards baked and freeze-dried foods, surpassing traditional puffed foods. The current trend indicates that functional pet foods, which include products designed for specific health benefits, are gaining traction. Key functional food categories include weight management, urinary health, gastrointestinal health, coat care, and senior pet nutrition [4]. Channel Transformation - There is a focus on new instant retail channels. The market share for major online platforms such as Tmall, JD.com, Douyin, and Pinduoduo is approximately 29%, 9%, 9%, and 10%, respectively. The combination of offline locations and online channels in O2O instant retail is currently experiencing high growth, with rapid growth rates across various product categories [5].