以“特”塑优势 以“强”固根基 | 大家谈 如何破除“内卷式”竞争

Core Insights - The refining industry is facing intensified homogenization competition, leading to profit shrinkage and many companies hovering near losses. To break this "involution" dilemma, companies must create unique advantages and strengthen their foundations to enhance core profitability and achieve high-quality development [1] Group 1: Differentiation Strategy - The core of differentiation is to identify unique market segments and develop irreplaceable specialty advantages. Jingmen Petrochemical has actively planned to transform towards high-end petrochemical products and specialty oils, developing over 60 types of specialty oils, including white oil and transformer oil, with a domestic market share of 50% for high-grade white oil [1] - The company is set to complete a 600,000 tons/year naphthenic specialty oil hydrogenation unit, which will increase its annual production capacity of specialty oils to 1.36 million tons, further enhancing market competitiveness [1] Group 2: Strengthening Core Competitiveness - Strengthening core competitiveness involves comprehensive improvements in innovation, green practices, safety, and intelligence. Innovation is the primary driver, requiring companies to enhance their R&D capabilities and achieve breakthroughs in high-end product preparation and green production processes [2] - By 2025, Jingmen Petrochemical's R&D team aims to optimize process parameters and successfully develop new products like naphthenic industrial white oil, while also pushing annual aviation fuel sales to exceed 600,000 tons, marking a historical high since inception [2] Group 3: Green and Intelligent Development - Green and low-carbon initiatives are essential, with a focus on developing low-VOCs products, promoting energy-saving and carbon-reduction transformations, and enhancing solid waste resource utilization to convert green development into cost and brand advantages [3] - Safety and intelligence are critical for strengthening operations. The company has implemented essential safety requirements and enhanced management practices, while also accelerating digital transformation through smart control systems and digital twin technologies to improve production efficiency and management precision [3] - By the end of 2025, a new material management app will integrate with the enterprise resource planning (ERP) system, utilizing IoT and big data technologies to enhance data collection and operational decision-making efficiency [3]