掌阅科技“书点点”落地 探索实体书店数字化与全域阅读融合新路径

Core Insights - The transformation of physical bookstores is no longer an enhancement but a necessity for survival and evolution in the face of challenges such as low customer conversion, operational inefficiencies, and high trial-and-error costs [1] - The launch of the "Book Point" solution by Zhangyue Technology aims to drive the breakthrough of physical bookstores through a dual approach of technology and content [1][2] - The implementation of the "National Reading Promotion Regulations" marks a new phase of institutionalization and standardization in public reading, encouraging the integration of digital and traditional reading [1] Group 1 - The "Book Point" solution addresses the urgent needs of physical bookstores by providing a comprehensive digital operating system tailored to their entire business cycle [1][2] - It helps bookstores deepen user relationships and achieve long-term value conversion through precise identification and guidance of users, professional book recommendations, and ongoing engagement after store visits [2] - The solution leverages mature data and technology capabilities to assist bookstores in making informed decisions, improving management efficiency, and focusing on cultural service upgrades and reading scene innovations [2] Group 2 - Zhangyue Technology's initiative to promote the digitalization of physical bookstores aligns with national policies and reflects the company's commitment to corporate responsibility [2] - The company believes that the future of reading will not be a competition between online and offline but rather a deep integration and mutual enhancement of both [2] - Future iterations of the "Book Point" solution will continue to enhance technical and service capabilities, fostering a sustainable and innovative business model in collaboration with bookstore partners [3]