抖音与2026年总台春晚达成合作，独家解锁“竖屏看春晚”体验

Core Viewpoint - Douyin has become the exclusive partner for the 2026 Spring Festival Gala's new media "Vertical Screen Viewing" experience, enhancing the audience's viewing options with multiple live streaming formats [1][4]. Group 1: Partnership and Live Streaming Features - Douyin will provide various live streaming options including vertical screen, horizontal screen, barrier-free, and behind-the-scenes content, utilizing multi-camera technology for a comprehensive viewing experience [1][4]. - The vertical screen format is designed to cater to mobile users, allowing for a more immersive experience by highlighting details often missed in horizontal views, such as performers' body language and facial expressions [4]. Group 2: Accessibility and Engagement - A special "Barrier-Free Broadcast" feature will be introduced to enhance the viewing experience for visually and hearing-impaired audiences [4]. - The program "Year After Year" will also be available on Douyin, offering an immersive experience that combines behind-the-scenes insights and real-time interaction [5]. Group 3: Pre-Event Engagement and Promotions - Douyin has launched a pre-event campaign called "Watch the Spring Festival Gala on Douyin for New Year Blessings," allowing users to reserve live streams and participate in a lottery for various prizes [5]. - Multiple platforms including Douyin, Douyin Lite, and Douyin Volcano will collaborate to provide users with a range of New Year gifts, contributing to a festive atmosphere [5].