微奢甜品“迪拜糯糯曲奇”风靡韩国

Core Insights - The dessert "Dubai Nuo Nuo Cookie" has rapidly gained popularity in South Korea, particularly among young consumers, due to its unique texture and flavor profile [1][2] - The rise of this dessert is linked to the "Dubai Chocolate" trend that began in 2024, originating from a handmade cookie shop in Gimpo City, Gyeonggi Province [1] - The cookie's texture is described as a combination of cotton candy and rice cake, appealing to local taste preferences [1] Pricing and Consumer Behavior - The price of a single Dubai Nuo Nuo Cookie ranges from 5,000 to 10,000 KRW (approximately 4.8 to 9.6 RMB) [2] - Despite the high price, the cookie is perceived as a micro-luxury item due to its limited supply and the experience of queuing, reflecting the "lipstick effect" where consumers seek affordable indulgences during high inflation [2] - Reports indicate that the cookie sells out quickly, with a daily limit of 300 units, leading to long queues at stores [1][2] Health and Safety Concerns - The South Korean Food and Drug Administration has received multiple hygiene complaints related to the Dubai Nuo Nuo Cookie and similar desserts [2] - Authorities have initiated inspections of businesses selling these desserts to ensure compliance with food safety regulations [2]