Group 1 - Kultura Brands Inc. announced that professional boxer Brandon Figueroa will compete in a featherweight world title fight on February 7, 2026, broadcast exclusively on DAZN [1] - The event will take place at M&S Bank Arena in Liverpool, England, providing a significant international platform for Figueroa [1] - Figueroa will represent Kultura Brands' performance-driven brands: Adios®, Thirst Responder®, and LOCK'DIN® during the fight [1] Group 2 - The fight is positioned as a global moment, with CEO Brad Wyatt emphasizing the alignment of Figueroa's performance with the brand's values of preparation and toughness [1] - Kultura Brands aims to expand its international presence through this event, with COO Brent Albin highlighting the synergy between DAZN's reach, Liverpool's crowd, and Figueroa's fighting style [1] - Adios® is continuing its national rollout through a distribution partnership with CKS Distribution, aligning the brand with major cultural and sports events [1]
Global Title Fight: Brandon Figueroa Takes the World Stage This Saturday Live on DAZN, Representing Kultura Brands' Adios(R), Thirst Responder(R) and LOCK'DIN(R)