钱晓红代表：让农产品品牌“响”起来，乡亲们日子红火起来

Core Insights - The article highlights the success of a rural e-commerce initiative led by Qian Xiaohong, which has transformed local agricultural products into a competitive brand, "Su You Qian Xiang" [1][2] - The initiative has significantly contributed to rural revitalization by increasing income for local farmers and creating job opportunities for over 400,000 people [2] Group 1: Brand Development - Qian Xiaohong faced challenges in unifying diverse agricultural products into a competitive brand, which was addressed by organizing farmers and standardizing quality [1] - The brand "Su You Qian Xiang" has been marketed through various channels, including online stores, live streaming, and physical retail locations, expanding its reach from local to national [1] Group 2: Economic Impact - The brand has achieved annual sales exceeding 400 million yuan, particularly with its flagship product, "霸王蟹" (King Crab), which has become a high-end bestseller [1] - The initiative has not only boosted local employment but also encouraged young people to return to rural areas, contributing to a vibrant community and economic growth [2] Group 3: Future Aspirations - Qian Xiaohong emphasizes the importance of industry and branding in rural revitalization and aims to explore various mechanisms to support farmers and returning youth in mastering modern agricultural skills [2] - The goal is to further enhance the agricultural advantages of Suqian, ensuring sustainable development and prosperity for local communities [2]