Core Viewpoint - The incident involving the "Hao Xiang Lai" snack store in Shaanxi has raised significant concerns regarding customer treatment and brand reputation, prompting the company to take immediate corrective actions and reinforce employee training [1][2][3] Group 1: Company Response - Wanchen Group has acknowledged the incident and expressed deep apologies for the distress caused to customers, emphasizing the importance of customer trust [1] - The company has implemented a closure and rectification of the involved franchise store and will prioritize customer care and compensation based on the facts [1] - Wanchen Group aims to strengthen employee service awareness and emergency response training to prevent similar incidents in the future [1] Group 2: Incident Details - On February 2, 2026, two 14-year-old girls were wrongfully detained by store staff under suspicion of theft, leading to significant emotional distress for one of the girls [2] - Local police confirmed that the girls did not engage in any theft, and the store's actions were deemed unlawful, particularly concerning minors [2] - The store manager has been taken to the police station for further processing due to the incident [2] Group 3: Business Performance and Industry Context - "Hao Xiang Lai" is a key brand under Wanchen Group, which has rapidly expanded through a franchise model, with over 15,000 signed stores and more than 10,000 operational stores as of March 2025 [2][3] - Wanchen Group's revenue forecast for the fiscal year 2025 is between 50 billion to 52.8 billion yuan, with a net profit expected to reach 1.23 billion to 1.4 billion yuan, reflecting a year-on-year growth of 222.38% to 266.94% [3] - The competitive landscape in the snack retail sector is intensifying, necessitating improved service quality and compliance management as core competitive advantages for companies [3]
未成年人购物后被怀疑偷窃遭扣留，万辰集团回应：已对涉事加盟门店实施闭店整改