新华视点丨文旅新体验点亮消费新图景

Group 1: Transformation of Local Consumption - The local consumption scene is evolving, transforming from a simple grocery shopping area to a vibrant space filled with diverse flavors and activities, exemplified by the Daguanzhuan New Agricultural Market in Kunming, which attracts 50,000 visitors daily and is referred to as a "local cultural museum" [1][8] - The market has undergone multiple upgrades to balance the needs of livelihood security and consumption enhancement, with the second phase of the project set to be completed by August 2025, featuring improved infrastructure and optimized spatial layout based on "category zoning + scene interaction" principles [5][6] - The transformation of the market reflects clear policy directions aimed at promoting service consumption and enhancing service supply capabilities, as outlined in the "Special Action Plan to Boost Consumption" issued by the Central Committee of the Communist Party of China and the State Council [6][8] Group 2: Rise of Experience-Based Consumption - Knowledge-based experiential consumption is gaining popularity in the tourism market, shifting from traditional sightseeing and shopping to experiences centered around personal interests, driven by policies aimed at expanding domestic demand and fostering new growth points in service consumption [10][15] - Cultural and heritage spaces are evolving from mere exhibition functions to complex experiential scenarios, allowing visitors to engage interactively with cultural artifacts, as seen in the archaeological research institute in Chongqing [12][15] - The shift in consumer preferences from material consumption to service-oriented consumption is evident, with traditional tourism focusing on standardized products, while experiential consumption emphasizes user participation in content design, making it more appealing to consumers [16]