Group 1 - The core complaint volume in the daily appliance industry exceeded 32,000 cases in 2025, marking a 23.07% increase compared to 2024, driven by enhanced national subsidy policies that expanded appliance consumption [1][11] - The complaint trend showed a clear pattern of "promotion-driven, summer peak," with significant spikes during major promotional events like "618" and "Double 11," and a peak of 192 complaints per day in July due to the arrival of the second batch of subsidy funds and high summer temperatures [1][11] Group 2 - The main complaint issues in the daily appliance industry include after-sales service problems, product quality issues, and difficulties with returns/refunds [2][12] - After-sales service problems accounted for 40.33% of complaints, while product quality issues made up 25.52%, and difficulties with returns/refunds constituted 25.31% [3][13] Group 3 - Smart cleaning robots had the highest complaint rate at 23.33%, primarily due to issues with navigation and obstacle avoidance, while air conditioning complaints accounted for 17.91%, focusing on installation fee disputes and cooling/heating failures [4][15] - Complaints involving amounts between 1,001 and 5,000 yuan represented the highest proportion at 42.17%, with issues centered on high-end smart appliances and major appliances like air conditioners and refrigerators [5][16] Group 4 - The overall complaint handling situation was positive, with a high response rate from most companies, exceeding 98%, including brands like Tineco, Ecovacs, and Midea, which had response rates above 99% [6][17]
黑猫投诉2025年日用电器领域投诉数据报告:投诉量超3万件 智能清洁机器人投诉量居首