Xin Lang Cai Jing·2026-02-03 08:03Core Viewpoint - The company emphasizes the need to cultivate new consumer groups and demands, particularly focusing on younger and lower-alcohol preferences, which have become increasingly evident in recent years. The interplay of short-term policy factors and long-term demographic changes poses challenges to traditional government and business consumption scenarios [1]. Group 1 - The company acknowledges that changes in consumer behavior are ongoing and have become particularly pronounced in recent years [1]. - The company notes that some competitors, such as Gujinggong Liquor, are attempting innovations like the launch of lighter alcohol products, which are seen as meaningful [1]. - The company believes that transitioning existing consumer groups and attracting new ones will require time and will not happen overnight [1].