Group 1 - The core event is a successful live-streaming session conducted by a popular influencer, "Xiao Xu," promoting the local specialty, Zizhong blood orange, resulting in sales of over 80,000 pounds and total revenue exceeding 500,000 yuan [4][6][7] - Zizhong blood orange is a geographical indication product of China, known for its unique purple-red or deep red flesh, which resembles blood, hence the name "blood orange" [6] - The live-streaming event marks the beginning of the "Qingyun Neijiang" Youth Consumption New Year Festival, organized by the Communist Youth League of Neijiang City, aimed at boosting consumption and promoting rural development [6][7] Group 2 - The event is part of a broader initiative to connect high-quality agricultural products from Neijiang with the national market through youth-led live-streaming activities [7] - The festival will continue until the Lunar New Year, leveraging the peak consumption season at the end of the year [6][7] - The organizer emphasizes the importance of youth engagement in promoting local products and services, reflecting a modern approach to marketing that resonates with younger demographics [7]
网红“小徐”寒假为家乡带货：一场直播售出8万余斤资中血橙
Xin Lang Cai Jing·2026-02-03 08:28