九部门发文打造2026春节消费盛宴

Core Viewpoint - The "2026 Spring Festival Special Activity Plan" aims to stimulate consumer spending and enhance cultural experiences during the longest Spring Festival in history, which will feature a 9-day holiday from February 15 to 23, 2026 [1] Group 1: Activity Overview - The plan includes six key areas: food, accommodation, transportation, tourism, shopping, and entertainment, with various promotional activities such as traditional food events and home renovation sales [1] - Increased transportation capacity will be provided by civil aviation and railway departments to facilitate travel during the holiday [1] Group 2: Consumer Incentives - The plan encourages cities with trial programs for prize invoices to enhance prize offerings during the Spring Festival, promoting consumer participation through shopping lotteries and subsidies [2][3] - There will be an emphasis on increasing the number of trade-in subsidies for consumer goods during the holiday, particularly for automobiles and home appliances [3] Group 3: Financial Support - Financial institutions are encouraged to collaborate with key merchants to create exclusive Spring Festival promotions, including cash discounts and digital currency incentives [3] - Measures will be implemented to ensure adequate cash services and operational bank branches to meet consumer financial needs during the holiday [3] Group 4: Cross-Industry Collaboration - The plan promotes collaboration among various sectors, including dining, tourism, and entertainment, to offer bundled benefits such as hotel stays with complimentary attraction tickets [4] - Online platforms will be leveraged to drive consumer engagement, encouraging online reservations followed by offline experiences [4] Group 5: Enhancing Inbound Tourism - The initiative includes the creation of multilingual maps to guide international travelers in experiencing Chinese cultural heritage and customs [4] - Additional flight capacity will be allocated on international routes to support inbound tourism, combining air travel with cultural tourism products [4]